Reseller Agreement Template
A reseller agreement authorises another business to resell your products or services, setting out pricing, territory, branding and obligations on both sides.
What this reseller agreement covers
- Products or services covered
- Pricing and margins
- Territory and exclusivity
- Branding and marketing
- Term and termination
When you need a reseller agreement
- Appointing resellers or partners
- Expanding distribution
- Selling through third parties
The legal framework
Understanding the law behind a reseller agreement helps you use it well. Here is the key UK legislation that applies:
Frequently asked questions
How is a reseller different from an agent?
A reseller buys and resells in their own name; an agent sells on your behalf for commission.
Should it be exclusive?
That's a commercial choice. Exclusivity can motivate a reseller but limits your other options in that territory.
How Legal Lift helps
Answer a few plain-English questions and our AI generator produces a tailored reseller agreement, ready to edit, download as PDF or Word, and e-sign with LegalSign. Every template is kept current with UK law, and our SRA-regulated solicitor partners are available if you'd like it reviewed.